In a small Canadian town, identical twins, Rory and Troy, dreamed of a life where freedom and fun were more than just ideals—they were a way of life. From the snowy winters of their childhood to the sun-soaked beaches of Southern California, their journey was anything but ordinary. What started as a vision on the frosty shores of Canada transformed into a lifestyle revolution under the endless California sun.

Years of beach life and the laid-back Southern Californian vibe ignited something in Rory and Troy. They wanted to create more than just a clothing line; they wanted to embody the spirit of living freely and loving life to the fullest. Thus, Kool as F was born—a brand that resonates with the zest of life they cherished.

Kool as F isn’t just streetwear; it’s a declaration of attitude and a celebration of individuality. Every design, every piece of clothing is crafted with a sense of fun, freedom, and love. From the vibrant hues of sunset-inspired graphics to the breezy, laid-back fits, each garment is a tribute to the twin’s journey from small-town Canada to the sun-kissed beaches of Southern California.

The essence of Kool as F is simple yet profound: Be Fun. Be Free. Love the Life You Live! Rory and Troy wanted to capture the feeling of the open road, the exhilaration of a beach day, and the joy of living authentically. Their collections are designed for those who embrace adventure, who dance to their own beat, and who see life as a canvas for self-expression.

Kool as F is for those who make every moment count, who laugh freely, and who inspire others to live boldly. It’s for the dreamers who believe that the best days are still ahead and that life should be celebrated in every shade and style.

As the brand grows, so does its community—a vibrant, diverse group of individuals who wear their Kool as F gear as a badge of honor. It’s more than just fashion; it’s a lifestyle, a mindset, and a movement. Rory and Troy’s vision continues to inspire, reminding everyone that the journey of life is meant to be lived with joy, freedom, and love.

So, dive into the Kool as F experience, where every piece of clothing is a reminder to embrace life’s adventures and celebrate your unique path. Because when you wear Kool as F, you’re not just dressing up—you’re living out loud.

Welcome to Kool as F. Welcome to the lifestyle.